On my way to work this morning, I stopped by the German bakery nearby.
Me: Hi! (Trying my best to greet the young staff with my cheery presence.)
Server (20-something male with bleached blonde spiked hair): no response, a simple nod.
Me: Plain croissant, please.
He reaches inside the display case and from the assortment and selects a flaky croissant which he then places in a small paper bag. He hands me the bag, punches some keys on the cash register and says: “Three.”
Three? Three, what? I wondered. What did he mean? Was he asking me if I wanted three croissants? Was he talking to someone else? Party of three? Then it dawned on me. Aha! It’s the cost. He’s telling me it’s three dollars. The young man didn’t even look up and stared at the cash register. He, the product of today’s Twitter/Snapchat, ‘talk-to-the-screen-and-not-to-my- face-generation’ had pretty much cut through the chase and just like an abbreviated text message or Tweet quoted me the amount. There were no niceties or extraneous words. Straight and to the point, he’d muttered “three.” Gone were the words: “That’ll be three dollars, please.” Or, “would you like anything else?”
I reached into my wallet and handed him three single dollar bills and left feeling disconnected and somewhat forlorn. I realize it’s cliché to rant against technology and social media and how we’re hiding behind our gadgets and avoiding face-to-face communication, but there is truth to it. Machines are doing all our talking for us as though speaking is just too much of a chore. People aren’t even uttering the words “I love you” anymore. Instead, they join their index fingers and thumbs in the shape of a heart or text an emoji of a happy face blowing heart kisses bookended by multi-colored hearts.
But, maybe its in our nature to look at shortcuts. Technology and social media are taking care of it for us today, and even as far back as when the Pilgrims rolled in, our forefathers were looking at ways of shrinking words in the English language by cutting out letters they saw as useless. Though, for the life of me, why even have letters in words if they remain silent? For a primer on how this came about, watch this video:
You may be wondering what this rant has to do with international credential evaluations? Absolutely nothing and everything. But, those of you in the world of credential evaluations know exactly what I’m speaking of: there are many in our field who are looking for a shortcut and the quick answer to what are sometimes the gray and complicated areas of international transcripts and degree evaluations.
Churning out evaluations by the hundreds, like a sausage-making factory, oblivious of the nuances surrounding each case and the needs of the specific institution and applicant by skirting standards and ignoring good customer service is becoming more and more de rigueur. (Yes, I thought since I’m on a rant, I might as well show off my 5th grade knowledge of French). I get it, time is of essence…time is money, blah, blah, blah. Institutions and private (profit and non-profits) organizations all have a bottom line, They need to be productive and show healthy numbers and a fast or quicker way of doing it is the desired method. Except, when we do it at the expense of research, critical analysis, and veer off the path of best practices. Then we’re in trouble and trouble has a way of catching up with us, maybe not today, but soon, in the near future. Price of becoming a society of ‘short-cutters’.
The Academic Credentials Evaluation Institute, Inc. (ACEI), was founded in 1994 and is based in Los Angeles, CA, USA. ACEI provides a number of services that include evaluations of international academic credentials for U.S. educational equivalence, translation, verification, and professional training programs. ACEI is a Charter and Endorsed Member of the Association of International Credential Evaluators. For more information, visit www.acei-global.org.